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switzerland
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Geneva is a global watch capital with boutiques, museums, auctions, events and historic maisons.
La Chaux-de-Fonds is a historic watchmaking city and UNESCO-recognized center of horological urbanism.
Biel/Bienne is a major Swiss watchmaking center associated with brands including Omega and Rolex operations.
Le Locle is one of Switzerland's historic watchmaking towns, closely tied to the development of precision timekeeping.